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Blogging - An Update by Elise

February 20, 2005 in Main Page | No comments

The full post is a complete and well-developed analysis of a still-very-new economic space … and a worthwhile read for those who are interested in some of the less-than-personal-or-political uses to which some form(s) of blogging will be bent.
 
 
Weblog Tools Market - Update February 2005
 
By Elise Bauer
February 15, 2005
 
Updated February 18, 2005. Scroll to end to see update.
 
This article is a continuation of the analysis presented six months ago in An Overview of the Weblog Tools Market.
 
Last August in An Overview of the Weblog Tools Market the concept of a Weblog Tools Use Index was introduced - the degree to which Google spidered pages associated with certain weblog tools, with the proposal that this number could be used as a proxy for the extent to which the tools are being used, and therefore give some indication of “share” of use. To reduce the confusion that that terminology caused, in this article the sum of the number of websites linking to a weblog tool URL and the number of websites containing the URL will simply be the factor used to determine comparative percentages, or “Google Share”.
 
I believe that Google Share is a fair proxy of the extent to which these tools are actually used, with some caveats. Blogs that are used in a corporate setting often sit behind corporate firewalls, or may have any reference to the blog tool stripped out. This would affect the numbers for tools such as Movable Type, Wordpress, and other stand-alone (non-hosted) blog applications. Among hosted services, Typepad offers password-protected, non-indexed blogs which account for 30% of the total Typepad use, according to Typepad maker Six Apart. Typepad would therefore be underrepresented in Google by this amount.
 
 
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