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	<title>Comments on: The Medium Is The Meaning That We Consume And Create</title>
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	<link>http://blog.wirearchy.com/2005/06/21/the-medium-is-the-meaning-that-we-consume-and-create/</link>
	<description>You know more than me, we know more than you, and wherever this all going, we're going there together.</description>
	<pubDate>Sun, 23 Nov 2008 15:54:47 +0000</pubDate>
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		<title>By: The Medium Is The Meaning That We Consume and Create &#8230; YouTube Version</title>
		<link>http://blog.wirearchy.com/2005/06/21/the-medium-is-the-meaning-that-we-consume-and-create/#comment-2104</link>
		<dc:creator>The Medium Is The Meaning That We Consume and Create &#8230; YouTube Version</dc:creator>
		<pubDate>Wed, 06 Aug 2008 03:18:42 +0000</pubDate>
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		<description>[...] I titled it &#34;The Medium is The Meaning That We Consume and Create&#34;. [...]</description>
		<content:encoded><![CDATA[<p>[...] I titled it &quot;The Medium is The Meaning That We Consume and Create&quot;. [...]</p>
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		<title>By: Anonymous</title>
		<link>http://blog.wirearchy.com/2005/06/21/the-medium-is-the-meaning-that-we-consume-and-create/#comment-855</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Fri, 10 Aug 2007 17:02:41 +0000</pubDate>
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		<description>Wonderful Jon and so timely!
R

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		<content:encoded><![CDATA[<p>Wonderful Jon and so timely!<br />
R</p>
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		<title>By: Anonymous</title>
		<link>http://blog.wirearchy.com/2005/06/21/the-medium-is-the-meaning-that-we-consume-and-create/#comment-854</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Mon, 19 Mar 2007 05:47:30 +0000</pubDate>
		<guid isPermaLink="false">http://blog.wirearchy.com/2005/06/21/the-medium-is-the-meaning-that-we-consume-and-create/#comment-854</guid>
		<description>Thanks, Anonymous.

The basic tenor of your comment helps me think you're someone I know, but I don't know that at the moment.  The meaning of my response will be different to me in the case that I don't really know with whom I am "talking", which can be liberating .. or constraining ;-)  I can guess .. is it Bowen Island girl, given the reference to Argyris ?

Your comment brings to the front of my mind the comment I seem to have heard relatively often recently (most recently this evening at dinner with my father) wherein older people are remarking that when they grew up with radio instead of television it was much more stimulative of their imagination.

I think something similar happens with reading, as well .. you have to think about what you read and decide whether you believe, how much you believe, wether it means anything to you or not and most importantly, why it does or does not mean something to you ... reading and thinking, or conversing and thinking, helps one anchor values, mainly in the context of a given group or society.

Anyway .. it seems that television as we know it is in the early stages of big trouble, as many are coming to their form of the same conclusion you seem to be heading towards.

Thanks for stopping by.  It's appreciated.

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		<content:encoded><![CDATA[<p>Thanks, Anonymous.</p>
<p>The basic tenor of your comment helps me think you&#8217;re someone I know, but I don&#8217;t know that at the moment.  The meaning of my response will be different to me in the case that I don&#8217;t really know with whom I am &#8220;talking&#8221;, which can be liberating .. or constraining <img src='http://blog.wirearchy.com/wordpress/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  I can guess .. is it Bowen Island girl, given the reference to Argyris ?</p>
<p>Your comment brings to the front of my mind the comment I seem to have heard relatively often recently (most recently this evening at dinner with my father) wherein older people are remarking that when they grew up with radio instead of television it was much more stimulative of their imagination.</p>
<p>I think something similar happens with reading, as well .. you have to think about what you read and decide whether you believe, how much you believe, wether it means anything to you or not and most importantly, why it does or does not mean something to you &#8230; reading and thinking, or conversing and thinking, helps one anchor values, mainly in the context of a given group or society.</p>
<p>Anyway .. it seems that television as we know it is in the early stages of big trouble, as many are coming to their form of the same conclusion you seem to be heading towards.</p>
<p>Thanks for stopping by.  It&#8217;s appreciated.</p>
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		<title>By: Anonymous</title>
		<link>http://blog.wirearchy.com/2005/06/21/the-medium-is-the-meaning-that-we-consume-and-create/#comment-853</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Mon, 19 Mar 2007 02:11:55 +0000</pubDate>
		<guid isPermaLink="false">http://blog.wirearchy.com/2005/06/21/the-medium-is-the-meaning-that-we-consume-and-create/#comment-853</guid>
		<description>Jon...as I sit in front of my fire, your comments really prompt me to wonder about the 'meaning of meaning'... (does that sound like Clinton?) ... I like your resounding, affirming conclusion that meaning, in fact, is not something that advertisers and broadcasters create, but rathersomething that I create, in reaction to and potentially interaction with the stimulus...the broadcast, the newspaper, the blog posting? as you say, one can "anchor oneself in whatever meaning was derived"... I might suggest that the derivation occurs inside me, rather than being handed to me... like Argyris' Ladder of Inference, the 'data' of the broadcast gets transformed inside me, based on my beliefs, assumptions and other filters...until I, unaware, ascribe meaning to what I see ...and that might be quite different than the meaning the broadcaster, or another viewer like you, might ascribe.  And, I suspect, therein lies the challenge for distributed and engaging interaction and connectivity... and the tremendous opportunity!

</description>
		<content:encoded><![CDATA[<p>Jon&#8230;as I sit in front of my fire, your comments really prompt me to wonder about the &#8216;meaning of meaning&#8217;&#8230; (does that sound like Clinton?) &#8230; I like your resounding, affirming conclusion that meaning, in fact, is not something that advertisers and broadcasters create, but rathersomething that I create, in reaction to and potentially interaction with the stimulus&#8230;the broadcast, the newspaper, the blog posting? as you say, one can &#8220;anchor oneself in whatever meaning was derived&#8221;&#8230; I might suggest that the derivation occurs inside me, rather than being handed to me&#8230; like Argyris&#8217; Ladder of Inference, the &#8216;data&#8217; of the broadcast gets transformed inside me, based on my beliefs, assumptions and other filters&#8230;until I, unaware, ascribe meaning to what I see &#8230;and that might be quite different than the meaning the broadcaster, or another viewer like you, might ascribe.  And, I suspect, therein lies the challenge for distributed and engaging interaction and connectivity&#8230; and the tremendous opportunity!</p>
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		<title>By: Anonymous</title>
		<link>http://blog.wirearchy.com/2005/06/21/the-medium-is-the-meaning-that-we-consume-and-create/#comment-852</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Mon, 04 Jul 2005 01:35:39 +0000</pubDate>
		<guid isPermaLink="false">http://blog.wirearchy.com/2005/06/21/the-medium-is-the-meaning-that-we-consume-and-create/#comment-852</guid>
		<description>many thanks Jon. i emailed you the URI where the essay is made temporarily available for any further changes, modifications, etc. lest there's something you'd like to change, at least as far as its aesthetics and html rendition is concerned.

</description>
		<content:encoded><![CDATA[<p>many thanks Jon. i emailed you the URI where the essay is made temporarily available for any further changes, modifications, etc. lest there&#8217;s something you&#8217;d like to change, at least as far as its aesthetics and html rendition is concerned.</p>
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		<title>By: Anonymous</title>
		<link>http://blog.wirearchy.com/2005/06/21/the-medium-is-the-meaning-that-we-consume-and-create/#comment-851</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Thu, 23 Jun 2005 05:56:50 +0000</pubDate>
		<guid isPermaLink="false">http://blog.wirearchy.com/2005/06/21/the-medium-is-the-meaning-that-we-consume-and-create/#comment-851</guid>
		<description>And I don't know if my story is accurate or not, and I do remember seeing somewhere that it was the original title or the title ... hang on a sec, I'll go check Google ...

Yup .. from Amazon ...

&lt;i&gt;&lt;b&gt;The Medium is the Massage&lt;/b&gt; is Marshall McLuhan's most condensed, and perhaps most effective, presentation of his ideas. Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized &lt;b&gt;Understanding Media&lt;/b&gt;. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume.

Although originally printed in 1967, the art and style in &lt;b&gt;The Medium is the Massage&lt;/b&gt; seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.&lt;/i&gt;

</description>
		<content:encoded><![CDATA[<p>And I don&#8217;t know if my story is accurate or not, and I do remember seeing somewhere that it was the original title or the title &#8230; hang on a sec, I&#8217;ll go check Google &#8230;</p>
<p>Yup .. from Amazon &#8230;</p>
<p><i><b>The Medium is the Massage</b> is Marshall McLuhan&#8217;s most condensed, and perhaps most effective, presentation of his ideas. Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized <b>Understanding Media</b>. McLuhan&#8217;s ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume.</p>
<p>Although originally printed in 1967, the art and style in <b>The Medium is the Massage</b> seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.</i></p>
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		<title>By: Anonymous</title>
		<link>http://blog.wirearchy.com/2005/06/21/the-medium-is-the-meaning-that-we-consume-and-create/#comment-850</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Thu, 23 Jun 2005 03:45:17 +0000</pubDate>
		<guid isPermaLink="false">http://blog.wirearchy.com/2005/06/21/the-medium-is-the-meaning-that-we-consume-and-create/#comment-850</guid>
		<description>yeah .. chuckle.  I recently become aware of that - there's a story attached to it, if I remember correctly it was a typo prior to one of his lunch speeches and McLuhan really liked the implied meaning(s).

There's a lot of truth to it, and for me it's actually quite top of mind .... I'm re-reading Brave New World.  That might seem like switching directions in this response but of course BNM is all about night-sleep indoctrination and soma and language etc.

I do think our media is massaging us, digging into what we perceive, how we perceive it and how we let that shape our behaviours - consciously, semconsciously or unconsciously.

Such double-edged swords, these media.

</description>
		<content:encoded><![CDATA[<p>yeah .. chuckle.  I recently become aware of that - there&#8217;s a story attached to it, if I remember correctly it was a typo prior to one of his lunch speeches and McLuhan really liked the implied meaning(s).</p>
<p>There&#8217;s a lot of truth to it, and for me it&#8217;s actually quite top of mind &#8230;. I&#8217;m re-reading Brave New World.  That might seem like switching directions in this response but of course BNM is all about night-sleep indoctrination and soma and language etc.</p>
<p>I do think our media is massaging us, digging into what we perceive, how we perceive it and how we let that shape our behaviours - consciously, semconsciously or unconsciously.</p>
<p>Such double-edged swords, these media.</p>
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		<title>By: Anonymous</title>
		<link>http://blog.wirearchy.com/2005/06/21/the-medium-is-the-meaning-that-we-consume-and-create/#comment-849</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Thu, 23 Jun 2005 03:11:17 +0000</pubDate>
		<guid isPermaLink="false">http://blog.wirearchy.com/2005/06/21/the-medium-is-the-meaning-that-we-consume-and-create/#comment-849</guid>
		<description>Jon, Dave Rogers here. Saw &lt;a href="http://www.kalilily.net/weblog/05/06/19/124230.html" rel="nofollow"&gt;something on Elaine's weblog&lt;/a&gt; that the title of McLuhan's book was actually The Medium is the Massage.

Weird, eh?

</description>
		<content:encoded><![CDATA[<p>Jon, Dave Rogers here. Saw <a href="http://www.kalilily.net/weblog/05/06/19/124230.html" rel="nofollow">something on Elaine&#8217;s weblog</a> that the title of McLuhan&#8217;s book was actually The Medium is the Massage.</p>
<p>Weird, eh?</p>
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