Is This Due To the Web And Hyperlinks ?

An interesting (and I believe correct) perspective from Umair Haque of Bubblegeneration.com on the commoditization of strategy for businesses looking to respond to a turbulent and rapidly-changing environment

I think it is going to have to do with creativity. In a world where strategy is a commodity, creativity becomes the vital factor from which value flows. When everyone can think strategically about everything, the locus of value creation shifts from out-thinking everyone to out-creating them. The prime mover of value creation becomes putting the ability to create (goods, services, processes - even strategies) at the heart and soul of the firm.

Now, we see the hints of the revolution everywhere - from the death of mass culture/blockbusters, to the rise of free culture, to the exploding investment in innovation and design, to the flight of capital away from the US. I think it is going to create enormous challenges for firms - challenges which can’t be answered by thinking strategically; but can only be faced by thinking creatively.

All of which requires a sea change in the ways we manage; the ways we coordinate; in the primordial, deep DNA that every firm shares. It requires a new way of thinking about value - one with roots in creativity, not strategy.

I see this as related to the themes in Dan Pink’s most recent book (A Whole New Mind) and Richard Florida’s The Rise of the Creative Class.

And Constellation W.

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