Wirearchy

From the Knowledge @ Work newsletter from the Wharton School of Business
What’s the Buzz About Buzz Marketing?
There’s a new marketing catchphrase that’s getting rave word-of-mouth reviews. From articles in the popular press to conversations in the classroom, huge companies to boutique marketing firms, suddenly it seems you can’t talk about new products without addressing ‘buzz [...]

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I posted an item a few days ago from Michael Wolff that was what he calls the ki-work manifesto … in response to some words from Tom Peters about the ongoing “revolution in the work place.
One of the yahoo group members asked Michael for some clarification about what “ki” and “ki-work” mean.
Here’s his response:
The ‘ki’ [...]

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