Much of the thinking and writing about wirearchy and the social architecture(s) that are emerging in an increasingly wired (and wireless) environment focuses on the push-backs to the established hierarchies of government and big business, who have vested interests and the legacies of legislation on their side.
By push-backs I mean the challenges to top-down models in (for example) journalism, government, and business models that don’t acknowledge or foster interaction with connected and interconnected clienteles.
There’’s another side to all this, which is made apparent in this segment from CNN’s interview with John Battelle regarding the future of the indexing-organizing-searching industry, which is the ability to enact a massive amount of centralization and control.
CNN: People are getting nervous because, what you’re looking for can be monitored. Do you think people are viewing it with a degree of suspicion?
JB: I think this is quite possibly the largest roadblock both to Google and anyone else involved in this space, which is that if it can be known, it more likely will be known. What we know now is everything that we do can be known, every footstep that we take on the Internet, using a search engine or once we’ve used a search engine and where we’ve gone — wherever we’ve gone and whatever we do there — can be recorded and it can be recorded by one central recorder. This is in the case of some of the tools now that Google and others give you, called the tool bar, which watches everywhere you go. And why they do that is that so they know everywhere you’ve been on the Internet so they can give you better search. “Oh, I see, he’s been to this site before, so perhaps I should make that site higher in the results.” That’s called personalized search.
It seems like a service to you, right? But all the information about where you’ve been doesn’t live with you, nor do you control it nor can you control who has access to it because of course the government or Google itself — or it doesn’t necessarily have to be Google, it could be Microsoft or Yahoo or anyone else — could do whatever they like with it without telling you. In fact, it’s part of their privacy policy that they will not sell this, they will not give it to third parties unless the laws of that country require them to.
Now we’ve seen the laws of various countries and the law of China is very different from the law of Britain and very different from the law of the United States. In fact, the law of the United States is a lot more like China. It turns out that after 9/11 we’ve passed a law called the Patriot Act which gives the government right to riffle through all of our stuff on line without our knowledge, which frankly as a journalist terrifies me. Not that I don’t think we should have tools to combat terrorism — I do. I just think we need a little sunlight.
We are creating these vast records of everything we do. It’s very difficult to pull those records together and make sense of them but that’s exactly what Google’s job is. That’s why they are in business. Are they doing the work of a potentially corrupt or abusive government? Yes, you can’t deny that they are. The question is will they make a stand against it at some point and/or will they make it transparent to me so I can see what they know about me and I can edit it or decide that I wish to become anonymous.
.