March 19, 2007

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(Republished from March 2007)

It’s not news that there is resistance and confusion about why and how to implement enterprise 2.0 technology and capabilities in today’s organizations, notwithstanding the continuous flows of information and the growing prevalence of interconnected customers and knowledge workers.

There’s a lot of chatter about bottom-up versius top-down, the collective wisdom of the organizational crowd, and various related themes.

… will the truth be in the middle, or out at the edges ?

One more experiment in using the power of the Web to counteract the pernicious effects wrought by the loss of the Fairness Doctrine and the takeover of the American mindset by corporate media.

I wonder what the professional editors will make of all the potential contributions from hippies and renegades, those who do not necessarily buy in to free markets as religion or with the notion that the USA has the right and duty to be the world’s (agenda-driven) police force.

Maybe this initiative will tame all those unruly bloggers ?

Via the New York Times

All the World’s a Story

By DAVID CARR
Published: March 19, 2007

Journalism has always been a product of networks. A reporter receives an assignment, begins calling “sources” — people he or she knows or can find. More calls follow and, with luck and a deadline looming, the reporter will gain enough mastery of the topic to sit down at a keyboard and tell the world a story.

A new experiment wants to broaden the network to include readers and their sources. Assignment Zero (zero.newassignment.net/), a collaboration between Wired magazine and NewAssignment.Net, the experimental journalism site established by Jay Rosen, a professor of journalism at New York University, intends to use not only the wisdom of the crowd, but their combined reporting efforts — an approach that has come to be called “crowdsourcing.”

The idea is to apply to journalism the same open-source model of Web-enabled collaboration that produced the operating system Linux, the Web browser Mozilla and the online encyclopedia Wikipedia.

“Can large groups of widely scattered people, working together voluntarily on the net, report on something happening in their world right now, and by dividing the work wisely tell the story more completely, while hitting high standards in truth, accuracy and free expression?” Professor Rosen asked last week on Wired.com.

That may not seem like much of a revolution at a time when millions are staring at user-generated video on YouTube, but journalism is generally left in the hands of professionals.

Assignment Zero will use custom software to create a virtual newsroom that allows collaboration on a discrete, but open-ended, topic from the very start.

In this instance, the topic will be be crowdsourcing, so the phenomenon will be used to cover the phenomenon itself. Citizens with a variety of expertise — the “people formerly known as the audience,” as Professor Rosen describes them — will produce work to be iterated and edited by experienced journalists.

“This is designed as a pro-am approach to journalism. I think I saw possibilities here that others did not, and you can only do so much writing about it,” Professor Rosen said. “There is so much up for grabs right now, and the barriers to entry, the costs of doing something have become low enough to where it seemed it was best to just give it a try.”

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