… but it’s not.
It’s Tehran …
What a lovely place.
You are currently browsing the daily archive for March 2, 2007.
This (below) just in from Joe McKendrick of the FastForward blog.
I am treating it as an update to my initial Enterprise 2.0 and Implementation post, as my interpretation of Mckendrick’s main point … Nudge 2.0 .. fits nicely, I think with my admonition to choose pilot projects or initiatives where the impacts will be noticed and seen, and then first and foremost just practice.
To extend the analogy further, I suggest that Nudge 1.0 was really Long Slow Rolling Resistance to Change 1.0, that is now just approach a Tipping Point where enterprises can no longer just ignore social software and web services in an offhand manner
Information Week: Enterprise 2.0 May Require ‘Nudge’ 2.0
At least 20% of the companies in the InformationWeek survey made more than half of the 13 tools available, but most say they’re hardly used. “IT departments on the cutting edge of Enterprise 2.0 shouldn’t bet on employees flocking to these tools without a push,” the article states, saying many companies will need to engage in “Nudge 2.0.”
It cites the example of Procter & Gamble, which is “running an internal marketing campaign with the tagline ‘connect, converse, accelerate’ as it rolls out real-time communications, a collaborative content portal, and desktop search.”
Nudge 2.0 it is.
Challenges to Web 2.0 in Business:
- Security 64%
- Lack of expertise 55%
- Integration with legacy technologies 52%
- Difficulty proving ROI 51%
Source: InformationWeek
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Via the Globe and Mail via Associated Press
YouTube to carry BBC news, entertainment excerpts
Associated PressLONDON — The British Broadcasting Corp. said Friday it has signed a deal with Google Inc.’s YouTube that will allow the popular Web site to show excerpts of the broadcaster’s news and entertainment programs.
The BBC said it will offer two branded “channels” on YouTube, the video-sharing Web site bought by Google in 2006.
Under the deal, YouTube will create a channel called “BBC Worldwide” to show clips from hit BBC programs including motor show “Top Gear,” spy drama “Spooks” and the nature documentaries presented by David Attenborough.
It will also create a channel to be called “BBC World,” which will show news clips from the BBC’s commercially operated international news channel of the same name.
BBC Director General Mark Thompson said that YouTube was “a key gateway through which to engage new audiences in the U.K. and abroad.”
YouTube Chief Executive Officer Chad Hurley said he hoped the deal would “open up an entirely new audience for content.”
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