A Skeptic’s Take On Enterprise 2.0 …

“relatively superficial”: that’s a rather harsh assessment. Yep web 2.0 adoption will require a tenfold increase in ROI. Really not all that different from anything else. Is it?

I would think certain sector of human activities will thrive under web 2.0, likely innovation related. e.g. new medias, info-tainment, new lifestyle, etc…

Certainly don’t think that cookie cutting optimization in manufacturing is one of them. Or government effectiveness although they are likely theones that could most benefit. But far too many barriers to adoption.

BTW your master juggling post reminds me of how the heck to deploy web 2.0. Time for a caf

I think you’re right, gaulois, that it’s a rather harsh assessment .. and yes, I will own my own words.

I suppose I wrote that just because I have been thinking about, writing about and sometimes consulting about collaboration, learning, knowledge management, and organizational design and change for so long whilst seeing so very little happen with so much possibility available.

My sour grapes, I think.

The barriers to adoption are human (psychological, sociological and cultural), not technological.

Just because we have the tools doesn’t mean that we’ll use them. Like many things, it takes that tipping point to see massive change, and then all the snake oil salesmen get on board and screw it up.