Jon Pareles of the New York Times has penned (keyboarded ?) a comprehensive and interesting piece on the ways more musicians will (I believe) control their artistic and economic destinies in this new era for the music business.
I’d argue that we are beginning to see clear signs of this wherever what people produce … stories, articles, video, music, photographs and so on … are published.
While it’s not a direct analogy, the "he’s multiplatform" point reminds me of various examples of changes we are witnessing all around us … how fruit juice has become an industry of many different blends, how fusion cuisine keeps innovating and expanding culinary repertoires, how salsa, ketchups and chutneys now offer a wide range of blended ingredients and can be found in grocery stores, delicatessens, restaurants and other places where people buy things to put into their bodies, how coffee shops and sandwich vendors hawk their wares in department stores, gas stations, airports and public-purpose buildings … etc.
With the crucial difference that this one producer … Prince … seems to be making the decisions about where what he produces is sold and how it is sold.
The proliferation of social music sites online, notably those allowing independent artists to showcase their work and encourage social networks of people interested in music discovery and sharing what they find, will I think accelerate more musicians to follow Prince’s lead.
That’s how I interpret the title of Jon’s article.
.
JON PARELES
July 22, 2007I’VE got lots of money!” Prince exults in “The One U Wanna C,” a come-on from his new album, “Planet Earth” (Columbia). There’s no reason to disbelieve him. With a sponsorship deal here and an exclusive show there, worldwide television appearances and music given away, Prince has remade himself as a 21st-century pop star. As recording companies bemoan a crumbling market, Prince is demonstrating that charisma and the willingness to go out and perform are still bankable. He doesn’t have to go multiplatinum — he’s multiplatform.
Although Prince declined to be interviewed about “Planet Earth,” he has been highly visible lately. His career is heading into its third decade, and he could have long since become a nostalgia act. Instead he figured out early how to do what he wants in a 21st-century music business, and clearly what he wants is to make more music. Despite his flamboyant wardrobe and his fixation on the color purple, his career choices have been savvy ones, especially for someone so compulsively prolific.
[ Snip ... ]
Prince’s priorities are obvious. The main one is getting his music to an audience, whether it’s purchased or not. “Prince’s only aim is to get music direct to those that want to hear it,” his spokesman said when announcing that The Mail would include the CD. (After the newspaper giveaway was announced, Columbia Records’ corporate parent, Sony Music, chose not to release “Planet Earth” for retail sale in Britain.) Other musicians may think that their best chance at a livelihood is locking away their music — impossible as that is in the digital era — and demanding that fans buy everything they want to hear. But Prince is confident that his listeners will support him, if not through CD sales then at shows or through other deals.
This is how most pop stars operate now: as brand-name corporations taking in revenue streams from publishing, touring, merchandising, advertising, ringtones, fashion, satellite radio gigs or whatever else their advisers can come up with.
[Snip ... ]
But Prince is different. His way of working has nothing to do with scarcity. In the studio — he has his own recording complex, Paisley Park near Minneapolis — he is a torrent of new songs, while older, unreleased ones fill the archive he calls the Vault. Prince apparently has to hold himself back to release only one album a year.
[Snip ... ]
Prince gravitated early to the Internet. Even in the days of dial-up he sought to make his music available online, first as a way of ordering albums and then through digital distribution. (He was also ahead of his time with another form of communication: text messaging abbreviations, having long ago traded “you” for “U.”) Where the Internet truism is that information wants to be free, Prince’s corollary is that music wants to be heard.
.
Tags: Prince, Jon Pareles, new media economics, online music, fusion cuisine, IP control
Powered by Qumana
